Architecture
What should be retained, celebrated or clarified?
DESIGNER-DIRECTED VISUALISATION · FOR ESTATE AGENTS & DEVELOPERS
Abolish the Imagination Tax.
Your listing, redesigned room by room by an interior designer for the buyer you want. Honestly labelled. Original always alongside.
Send us one listing
Listing photo
DCDDigitally Created DesignDO THE OPPOSITE
What most listings do. What a Casabella listing does.
| Most listings | A Casabella listing |
|---|---|
| "Bright and spacious" | Shows the space furnished, in believable proportion |
| The empty room, photographed and hoped for | The room, designed for its likely buyer |
| "Imagine a sofa here" at the viewing | "Cream or white sofa?" at the viewing |
| Buyers rule it out at the front door | Buyers arrive already picturing their life there |
CREATIVE DIRECTION MAKES THE DIFFERENCE
More than furnishing an image.
Any app can drop a sofa into a photo. Deciding which sofa, where, and for whom is design.
We look at each room the way a buyer will walk into it: the light, the proportions, who will live there. Then we design for that buyer.
So buyers know how it feels to live there before they book the viewing.
WHAT WE CONSIDER
A design specific to the property.
Proportion & layout
Furniture sized to the proportions we read from the photo and any plans you share, arranged so the room looks as it could really live.
Light & material
A palette that responds to the existing space and its natural light.
Buyer & positioning
Styled for the buyer most likely to fall for it: a family, a couple, an investor.
THE GALLERY
Before. After. Same room.
Every pair shows the original photograph and the designer-directed visualisation, from the same angle.
Listing photo
DCDDigitally Created DesignEmpty living room
Now you can see where the sofa goes.
Listing photo
DCDDigitally Created DesignDated kitchen
A cosmetic refresh, clearly marked as a suggestion.
Listing photo
DCDDigitally Created DesignCluttered bedroom
A bold direction, because playing it safe would have hidden this room’s character. Wallpaper is a decorative suggestion.
Listing photo
DCDDigitally Created DesignBare terrace
Square metres buyers skip online. Now the room they’ll want to live in. From blank canvas to the best room in the house.
HONEST BY DESIGN
Bold images. Honest rules.
Marked.
Every image carries the DCD (Digitally Created Design) label.
Paired.
The original photo is always shown alongside.
Fixed features untouched.
Structure, windows, views and condition never change. Cosmetic suggestions, such as paint or floor finish, are marked as suggestions.
Buyers arrive informed, not surprised. Your agency's name stays clean.
ABOUT DCD
About Digitally Created Design (DCD)
DCD gives your buyers a starting point, not a finished proposal. Each image is designed by an interior designer to show what a room could become and how it could be lived in. Every piece of furniture, colour and finish is a suggestion: it opens the conversation about options and possibilities, without limiting the buyer's own taste or plans.
DCD is built to protect your agency's reputation. Images are illustrations, never presented as photographs of the property as it is. Structure, floorplan, windows and views are never altered. Cosmetic suggestions, such as paint or flooring, are marked as suggestions. Every DCD image carries its label and appears alongside the original photograph, with a ready-made disclaimer for your listing stating that furniture, décor and finishes are not included in the sale. Buyers arrive informed, not surprised. Dimensions are estimated from the photographs and any information the agency provides, so furniture sizes are indicative, not measured.
HOW IT WORKS
Send. Design. Publish.
Send
Share listing photos, the property details and the buyer you want to reach.
Design
Annalisa reviews the architecture, proportions and light, then designs each room for that buyer.
Publish
Ready-to-publish images for property portals, your website and social media, originals paired.
Typically 2–3 working days. Express on request.
THE CALCULATOR
How much Imagination Tax does your agency pay?
Enter your own numbers. The result is yours, not ours.
Hours spent on viewings each year:
Imagination Tax per year:
If better listings cut even a few viewings per sale, the saving is yours.
Send us one listingTRY IT
Try it on one room. Privately.
Pick one photo from a live listing. We'll send back the designed version, unpublished, so you can judge it before spending anything. One per agency. Priced per image or per property. Most agencies start with the one or two rooms that sell the listing.
Send one photoFROM VISUALISATION TO REALISATION
Imagined before the sale. Realised after it.
When the buyer falls for the design, we can make it real (furniture, styling, renovation), working alongside the agency that introduced them. Your client stays your client.
Locally in person: Pre-photography styling · Staging for viewings · Show homes for developers
Looking for interior design? →Got a listing that's charging the tax?
Send one room. We'll send back the answer.